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Amplify is an antiracist social enterprise bookshop dedicated to books by BIPOC authors. It was born out of a frustration with the structural racism in the publishing industry and a desire to tangibly make a change in a rigid industry.
Amplify started as an online bookstore in 2020 and expanded into our Peel St shopfront in November 2024. In the physical shop, you can browse our curation in person and attend bookish events.
After being online-only for four years we opened our physical shopfront in November 2025. The bricks-and-mortar shop allows us to showcase the collection in full for leisurely browsing, chats, and holds a third space offering in our reading room.
We host a wide range of bookish and community-oriented events at Amplify. They are cosy, affordable, alcohol-free, and a great, low-stakes way to meet new people.
We offer various community events including speed dating, book swaps, and crafting workshops, as well as book launches and author salons. Our in-house book club is held once a month in our reading room.
Publishing has a diversity problem. There are less 'diverse' books being published which limits the discoverability and reach of those authors.
Representation is important.
