Collection:
Aotearoa New Zealand
Go Hard or Go Home
To Rule a Ruler (Fulvia #2)
The Gambler
The Wrong Woman
Carved in Blood (Hana Westerman #3)
Books of Mana: 180 Maori-Authored Books of Significance
This Compulsion in Us
The Last Living Cannibal
Bella Donna
Tunui | Comet
Speaking My Language
Maori Millionaire
Kataraina
Poorhara
Poutini
Toitū Te Whenua
Mau Moko: The World of Maori Tattoo
The Twisted Chain
Kāwai: Tree of Nourishment
Whaea Blue
Kai Feast
Tangata Ngai Tahu / People of Ngai Tahu
The Sunforge (The Endsong #2)
Recovering Our Ancestral Foodways
Hell's Bells
Atua Wāhine
Pātea Boys
The Bone Tree
17 Years Later
Because this Land is Who We Are
All That We Know
The Mires
Return to Blood (Hana Westerman #2)
Te Reo Kapekape: Māori Wit and Humour
Hine Toa
Māori Made Easy Pocket Guide
The Raupō Phrasebook of Modern Maori
He Iti te Kupu
Toku Papa
Poukahangatus
Burst Kisses on the Actual Wind
AUP New Poets 8
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Amplify is an antiracist social enterprise bookshop dedicated to books by BIPOC authors. It was born out of a frustration with the structural racism in the publishing industry and a desire to tangibly make a change in a rigid industry.
We started as an online bookstore in 2020 and expanded into our Peel St shopfront in November 2024. There, you can browse our curation in person and attend bookish events.
After being online-only for four years we opened our physical shopfront in November 2025. The bricks-and-mortar shop allows us to showcase the collection in full for leisurely browsing, chats, and holds a third space offering in our reading room.
We host a wide range of bookish and community-oriented events at Amplify. They are cosy, affordable, alcohol-free, and a great, low-stakes way to meet new people.
We offer various community events including speed dating, book swaps, crafting workshops, book launches, and author salons. Our in-house book club is held once a month in our reading room.
Publishing has a diversity problem. There are less diverse books being published which limits the discoverability and reach of those authors.
We give BIPOC authors a space where they don't have to fight to be seen.