Collection:
Products
What Were We Thinking
What White People Can Do Next
What Women Want: On Desire, Power, Love and Growth
What Would Frida Do?
What Would the Aunties Say?
When Animals Dream
When Breath Becomes Air
When I Dare to Be Powerful
When I Was Puerto Rican
When Magic Failed
When They Call You a Terrorist
Where Are You From? No, Where are You Really From?
Where the Children Take Us
White Feminism
White Freedom
White Tears/Brown Scars
White Torture
Whites
Whitetology
Who Am I, Again?
Who Gets Believed?
Why Are All the Black Kids Sitting Together in the Cafeteria?
Why Aren't We Talking About This?!
Why Don't I Have Anything to Wear?
Why Flying Is Miserable
Why I'm No Longer Talking to White People About Race
Why Karen Carpenter Matters
Why Solange Matters
Why We Die
Why We Feel Blue When the Air is Grey
Why We Kneel, How We Rise
Why We Remember
Why We Swim
Why You Should Give a F*** About Farming
Wild & Witchy
Wild Brews
Wild Fictions
Wild Quests: Journeys into Ecotourism and the Future for Animals
Wild Swans
Wild Sweetness
Windward Family
Winning
Winston Churchill: His Times, His Crimes
Wise Words from Black Icons
Without Warning and Only Sometimes
Wok for Less
Woke Racism
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Amplify is an antiracist social enterprise bookshop dedicated to books by BIPOC authors. It was born out of a frustration with the structural racism in the publishing industry and a desire to tangibly make a change in a rigid industry.
We started as an online bookstore in 2020 and expanded into our Peel St shopfront in November 2024. There, you can browse our curation in person and attend bookish events.
After being online-only for four years we opened our physical shopfront in November 2025. The bricks-and-mortar shop allows us to showcase the collection in full for leisurely browsing, chats, and holds a third space offering in our reading room.
We host a wide range of bookish and community-oriented events at Amplify. They are cosy, affordable, alcohol-free, and a great, low-stakes way to meet new people.
We offer various community events including speed dating, book swaps, crafting workshops, book launches, and author salons. Our in-house book club is held once a month in our reading room.
Publishing has a diversity problem. There are less diverse books being published which limits the discoverability and reach of those authors.
We give BIPOC authors a space where they don't have to fight to be seen.