What Would the Aunties Say?

A brown girl's guide to being yourself and living your best life

In this groundbreaking book, beauty influencer and podcaster Anchal Seda openly and honestly explores the shared experiences of “the brown girls” from Indian, Pakistani, and Bangladeshi women living in the Western world. What Would the Aunties Say? is packed full of advice to help you handle our culture, be yourself, live your best life, and, of course, deal with the Aunties.

Navigating the ups and downs of life in our community can be challenging. We live in a very different world today to our parents, uncles, aunties, and grandparents, which comes with lots of unwritten rules and expectations. But you're not alone.

Filled with humour and warmth, and based on the podcast of the same name, in What Would the Aunties Say? Anchal shares her own experiences with the stories and dilemmas of other young women like her. It takes you through every aspect of life — from education and career, beauty standards and colourism, to dating and marriage, as well as mental health and therapy, racism and inequality — and of course, your relationship with your family.

This book will make you laugh and cry and nod your head in recognition. It will help you handle the challenges we face and encourage you to embrace the benefits of the fusion of East and West while inspiring you to be unapologetically yourself.

'Packed with stories and advice that will have you laughing and crying.’ — Cosmopolitan

ISBN: 9781398505636 | Published: 21 September 2022 (first published 2021) | Paperback | 304 pages