Collection:
Products
A Beginner's Guide to America
A Little Bit of Feng Shui
A Quick Ting on Afrobeats
A Quick Ting on Black Girl Afro
A Quick Ting on Plantain
Beats and Elements
Big Dress Energy
Black Skin
Brave New Humans
Collecting Moments
Conversations with People Who Hate Me
Cracking the Wire During Black Lives Matter
Fashion Design Research (2nd edition)
Green
He Iti te Kupu
How to be a Creative Thinker
How to Grow
Inflamed
Janet Jackson's The Velvet Rope
Just As I Am
Keep the Receipts
Kendrick Lamar's To Pimp a Butterfly
Kurashi at Home
Ladies, We Need to Talk
Letter From Japan
Live the Lizzo Way
MR. SLOWBOY: Portraits of the Modern Gentleman
Musical Truth
My Pretty Brown Doll
Raven Smith's Men
Raven Smith's Trivial Pursuits
Rich Dad Poor Dad
Rise
Save Me! (From Myself)
Sew Chinelo
Skin Revolution
Sometimes I Trip on How Happy We Could Be
Supreme Actresses
The Art of Gifting Naturally
The Dragonfly Will be the Messiah
The Modern Singhs
The Newlyweds
The Sacred Balance
They Don't Teach This At School
This is the Canon
Tikanga
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Amplify is an antiracist social enterprise bookshop dedicated to books by BIPOC authors. It was born out of a frustration with the structural racism in the publishing industry and a desire to tangibly make a change in a rigid industry.
We started as an online bookstore in 2020 and expanded into our Peel St shopfront in November 2024. There, you can browse our curation in person and attend bookish events.
After being online-only for four years we opened our physical shopfront in November 2025. The bricks-and-mortar shop allows us to showcase the collection in full for leisurely browsing, chats, and holds a third space offering in our reading room.
We host a wide range of bookish and community-oriented events at Amplify. They are cosy, affordable, alcohol-free, and a great, low-stakes way to meet new people.
We offer various community events including speed dating, book swaps, crafting workshops, book launches, and author salons. Our in-house book club is held once a month in our reading room.
Publishing has a diversity problem. There are less diverse books being published which limits the discoverability and reach of those authors.
We give BIPOC authors a space where they don't have to fight to be seen.