Collection:
Products
12 Notes
A Theory of Happiness
A Woman's Guide to Inner Child Healing
Afraid: Understanding the Purpose of Fear and Harnessing the Power of Anxiety
After the Rain
All You Need is Rhythm and Grit
Always Was Always Will Be
Anger
Anxiety is Your Superpower
Anxiety: A Philosophical Guide
Aroha
Atua Wāhine
Bare Necessities
Be a Revolution
Be a Triangle
Be Not Afraid of Love
Becoming Magnetic
Being with Busyness
Beyond Life and Death
Bibliotherapy: The Healing Power of Reading
Big Dress Energy
Big Friendship
Black Girl Finance
Black Liturgies
Black Women Always
Body Harmony
Brave
Break the Cycle: A Guide to Healing Intergenerational Trauma
Breaking Generational Silence
Breakthrough: A Story of Hope, Resilience and Mental Health Recovery
Burning My Roti
But What Will People Say?
Calm Your Mind with Food
Chasing Failure
Choose Possibility
Come Closer: Everything You Ever Wanted to Ask a Couples Therapist
Confidence
Confident and Killing It
Conscious Parenting
Consider This
Conversations with People Who Hate Me
Courageous Discomfort
Craft in the Real World
Dance Your Dance
Dancing is the Best Medicine
Dear Bi Men
Death: A Yogi's Guide to Living, Dying and Beyond
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Amplify is an antiracist social enterprise bookshop dedicated to books by BIPOC authors. It was born out of a frustration with the structural racism in the publishing industry and a desire to tangibly make a change in a rigid industry.
We started as an online bookstore in 2020 and expanded into our Peel St shopfront in November 2024. There, you can browse our curation in person and attend bookish events.
After being online-only for four years we opened our physical shopfront in November 2025. The bricks-and-mortar shop allows us to showcase the collection in full for leisurely browsing, chats, and holds a third space offering in our reading room.
We host a wide range of bookish and community-oriented events at Amplify. They are cosy, affordable, alcohol-free, and a great, low-stakes way to meet new people.
We offer various community events including speed dating, book swaps, crafting workshops, book launches, and author salons. Our in-house book club is held once a month in our reading room.
Publishing has a diversity problem. There are less diverse books being published which limits the discoverability and reach of those authors.
We give BIPOC authors a space where they don't have to fight to be seen.