Collection:
Products
I'm Not Really Here
If Everyone Cared Enough: Her Voice Reclaimed
If the Dead Belong Here
Imperial Harvest
In the Clearing
Indigenous Nation Building in Australia
Indigenous Resurgence in an Age of Reconciliation
Indigenous Rules of Engagement
Indigenous Women's Voices
Innovation: Knowledge and Ingenuity
Into the Bright Open
Is That You‚ Ruthie?
It's All about the Land
Jack of Hearts QX11594
Jagun: A First Nations Colouring Book
Journey into Dreamtime
Kai Feast
Kalokalo
Kataraina
Kāwai: Tree of Nourishment
Kayang & Me
Killer on the Road
Killing Darcy
Ko Aotearoa Tatou I We Are New Zealand
Kooking with a Koori
Kuracca
Land Back
Lemons in the Chicken Wire
Let This Radicalize You
Lies, Damned Lies
Living on Stolen Land
Long Yarn Short
Looking For Smoke
Lost Posessions
Love is a War Song
Love Unleashed
Loving Country
maar bidi: next generation black writing
Mabu Mabu
Madukka the River Serpent
Main Character Energy
Manhattan Dreaming
Māori Made Easy Pocket Guide
Maori Millionaire
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Amplify is an antiracist social enterprise bookshop dedicated to books by BIPOC authors. It was born out of a frustration with the structural racism in the publishing industry and a desire to tangibly make a change in a rigid industry.
We started as an online bookstore in 2020 and expanded into our Peel St shopfront in November 2024. There, you can browse our curation in person and attend bookish events.
After being online-only for four years we opened our physical shopfront in November 2025. The bricks-and-mortar shop allows us to showcase the collection in full for leisurely browsing, chats, and holds a third space offering in our reading room.
We host a wide range of bookish and community-oriented events at Amplify. They are cosy, affordable, alcohol-free, and a great, low-stakes way to meet new people.
We offer various community events including speed dating, book swaps, crafting workshops, book launches, and author salons. Our in-house book club is held once a month in our reading room.
Publishing has a diversity problem. There are less diverse books being published which limits the discoverability and reach of those authors.
We give BIPOC authors a space where they don't have to fight to be seen.