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Why We Travel

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INDEPENDENT BEST TRAVEL BOOK OF 2024
Good Housekeeping Travel Book of the Month
A LoveReading Best Book of 2024
Smithsonian Magazine Top Ten Best Travel Books 2024

"Travel at its best - life enhancing" — Bear Grylls

'Ash is a great storyteller, whose book weaves together adventure, big ideas and inspirational tales from around the world.' Levison Wood

'A beautiful, insightful and thought-provoking book with the power to change how you see travel - and life'. Pip Stewart

Why We Travel is a smart-thinking travel book, which uses travel as a window into human motivations. It explores what we can gain from venturing out into the world.

It threads together reflective memoir, evocative travelogue, research, conversation, advice and big ideas. Some of the travels are epic adventures; others are closer to home; and some are journeys of internal exploration.

Each journey is a window into one of 12 motivations for travel: Curiosity, Inspiration, Happiness, Creativity, Serendipity, Hardship, Service, Healing, Wonder, Empathy, Eroticism, and Hope. By unpacking these motivations, and digging into the science of where they come from, this book asks how travel intersects with the rest of our lives, answering key questions such as:

Why do we travel? How do we do it better? Can it help us to live more fulfilling lives?

Why We Travel will give you a fascinating insight into where your motivations come from and inspire you to think about travel from a new and exciting perspective.


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

Learn more about us

I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

Looking for something super specific?

Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

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