Welcome to the Hyunam-dong Bookshop

Hwang Bo-reum
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Translated by Shanna Tan

There was only one thing on her mind.
'I must start a bookshop.'

Yeongju did everything she was supposed to, go to university, marry a decent man, get a respectable job. Then it all fell apart. Burned out, Yeongju abandons her old life, quits her high-flying career, and follows her dream. She opens a bookshop.

In a quaint neighbourhood in Seoul, surrounded by books, Yeongju and her customers take refuge. From the lonely barista to the unhappily married coffee roaster, and the writer who sees something special in Yeongju — they all have disappointments in their past. The Hyunam-dong Bookshop becomes the place where they all learn how to truly live.

A heart-warming story about finding comfort and acceptance in your life and the healing power of books.
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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

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I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

Looking for something super specific?

Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

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