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Ugly

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Why are our lives shaped by such limited ideas about beauty? How can we break free of them for a happier, more inclusive future?

We've all had those moments. The ones where you look in the mirror and nothing feels ok looking back at you. For Anita Bhagwandas, this started when she was a child growing up in South Wales, and it created an enduring internal torment about her looks.

We're all told that this sadness is just part of 'being a woman'. We're encouraged to obsess over it and go to any length to change it, but we're also ordered to 'just love ourselves' from every corner of the internet. But what if there was another way out of the beauty myth? In Ugly, Anita uncovers where these beauty standards started, unpicks why they've been perpetuated and unmasks how they're still being upheld.

It is time to finally break free from those limiting beauty standards, because feeling ugly has nothing to do with us.


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

Learn more about us

I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

Looking for something super specific?

Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

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