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The Friend Zone Experiment

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A witty and heartwarming exploration of friendship and romance. This is a succession style K-drama that is perfect for a beach read.'Glamour

'A sweet slow-burning romance' - Heat

From the renowned, award-winning author Zen Cho comes a delightfully funny romance about family, class and love in modern London.

From the outside, Renee Goh’s life looks perfect. She’s thirty and beautiful, running a glamorous–and successful–fashion company in London, and dating a hot pop star. Until she’s dumped. Estranged from her family in Singapore, too, happiness soon feels a world away.

A chance encounter with her first love, Yap Ket Siong, makes her question what she really wants. Then Renee’s father calls from Singapore and offers her the chance to become the successor of the family business, one of the largest conglomerates in Southeast Asia. Her father’s approval would mean everything - if she can fight off the competition of her unpredictable older brothers.

Just as she’s focusing on her future and a possible move back to Singapore, sparks seriously start to fly with Ket Siong, shaking her resolve to keep him in the friend zone. But he left her heartbroken at university - will either of them dare to share their feelings the second time around? Or will family business mean they can’t bank on each other . . .

Praise for The Friend Zone Experiment:

'A story so intensely real that you’ll wonder later if it happened to someone you knew.' - Shelley Parker-Chan, author of She Who Became the Sun

‘A lovely, tender romance, beautifully threaded through real world concerns that had me engrossed. I savoured every delicately written moment.’ - Charlotte Stein, author of When Grumpy Met Sunshine

'Reminiscent of classic K-dramas with a touch more reality . . . Easily one of my top reads of the year!' - Simone Soltani, author of Cross the Line

'I haven't seen an author weave romantic comedy and corporate complexity together quite this flawlessly. It was giving 'Succession with swooning' vibes, which I LOVED! . . . Hilarious, insightful and hard to put down.' - J. F. Murray, author of Hitched and Fling


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

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I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

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