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The Ambition Trap

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How to Stop Chasing and Start Living

"This is the book I wish I had when I was starting out and even when I was knee-deep thinking success was the be-all and end-all." MARIA SHRIVER

The anti-hustle guide to getting what you want - without burning out

If you ever feel like your ambition comes at the cost of feeling exhausted - that no matter how hard you work, or what you achieve, it's never quite enough - welcome to the ambition trap.

Most of us think being ambitious means doing everything in our power to get ahead. But this approach doesn't work: it's bad for our health and makes it impossible to have the happiness and success we want.

Drawing on her work with Fortune 500 leaders, Olympic gold medallists and start-up founders, leadership coach Amina AlTai guides you to achieve more of what really matters. In doing so, she shares a new way to break the cycle of overwork and create the greatest, most joy-filled work of your life.

Her method is not about being complacent or giving up on your dreams. It's about anchoring your ambition to your purpose. She explains actionable strategies for aligning your work with your deepest 'why', setting a sustainable pace of growth, nourishing yourself in the long-term pursuit of your goals, and allowing contentment to lead the way.

Follow Amina's advice and you'll live your life with greater meaning and fulfilment.


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

Learn more about us

I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

Looking for something super specific?

Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

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