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The AI Instinct: The Future of AI and Human Decision-Making

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Reimagine what it means to be human in the age of AI

Artificial intelligence was created by modeling human cognition. While AI was built to run on slow and deliberate thinking processes, humans maintained dominance in fast, intuitive, emotion-based cognition: until now.

In The AI Instinct: The Future of AI and Human Decision-Making, Rana Gujral introduces the concept of Artificial General Experience (AGE): systems designed not only to solve problems, but to structure and update a continuous stream of experience. The book follows the rise of AI from a background tool to a force that shapes how we think, feel, and experience the world. Drawing on his pioneering work in cognitive AI at Behavioral Signals, Gujral takes readers to new depths in understanding where AI is headed and provides a fresh perspective on what it means to be human in a world where intelligence is no longer uniquely ours.

Readers gain a clear understanding of how cognitive AI operates in the real world: where it delivers value, quietly steers human decisions, and where the hype runs ahead of reality. From there, the book turns to the path toward Artificial General Intelligence (AGI) and AGE, exploring brain-computer interfaces and other emerging technologies that blend human bodies and machine intelligence, and argues that intelligence is shifting from isolated minds and standalone models to shared hybrid systems that shape how we think and live. The book closes by examining futures beyond AGI, where superintelligence appears not as a distant machine overlord but as composite minds that fuse human and AI capacities into new kinds of persons. Drawing on cognitive science, neuroscience, and philosophy, The AI Instinct asks what truly makes us human and how we can hold onto agency at the frontiers of hybrid thinking.

Perfect for technologists, business leaders, young people preparing for the world they are about to inherit, and any curious reader trying to make sense of AI’s rapid ascent, The AI Instinct offers a grounded, forward-looking roadmap for navigating a future in which our choices, our institutions, and even our identities are increasingly tied to and impacted by AI.


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

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I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

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Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

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