Lāuga

Understanding Sāmona Oratory

Lāuga or Samoan oratory is a premier cultural practice in the faasamoa (Samoan culture), a sacred ritual that embodies all that faasamoa represents, such as identity, inheritance, respect, service, gifting, reciprocity and knowledge. Delivered as either lauga faamatai (chiefly speeches) and lauga faalelotu (sermons), lauga is captivating and endowed with knowledge, praxis and skill.

Lauga is enjoyed by many, but today many Samoan people, especially in the Samoan diaspora, also remain disconnected from it and lack proficiency in its rhetorical inventory. It is critical that the knowledge and skills that underpin lauga are retained.

This accessible book explains the intricacies of lauga and its key stages and is an ideal companion for those who may be called upon to speak at significant occasions, those wanting to improve their knowledge and skills, and all those interested in faasamoa. The insights of its expert author and 20 guest writers, many of whom are well-known and respected orators, combine to share knowledge and uphold a vital practice.