Skip to product information

Lāuga

Regular price $44.99
Sale price $44.99 Regular price
Sale
Sold out
Tax included.

Understanding Sāmona Oratory

Lāuga or Samoan oratory is a premier cultural practice in the faasamoa (Samoan culture), a sacred ritual that embodies all that faasamoa represents, such as identity, inheritance, respect, service, gifting, reciprocity and knowledge. Delivered as either lauga faamatai (chiefly speeches) and lauga faalelotu (sermons), lauga is captivating and endowed with knowledge, praxis and skill.

Lauga is enjoyed by many, but today many Samoan people, especially in the Samoan diaspora, also remain disconnected from it and lack proficiency in its rhetorical inventory. It is critical that the knowledge and skills that underpin lauga are retained.

This accessible book explains the intricacies of lauga and its key stages and is an ideal companion for those who may be called upon to speak at significant occasions, those wanting to improve their knowledge and skills, and all those interested in faasamoa. The insights of its expert author and 20 guest writers, many of whom are well-known and respected orators, combine to share knowledge and uphold a vital practice.


Add To Wishlist
  • Free Shipping for orders $150+



An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

Learn more about us

I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

Looking for something super specific?

Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

Let's Go!