It's a Continent
Unravelling Africa's history one country at a time
Why is Africa still perceived as a single country? How did African soldiers contribute to World War II? Who else led the charge against Apartheid in South Africa? How did an African man become one of the wealthiest people in history? There are (hi)stories you were never taught in school. It’s a Continent delves into these stories and reveals an Africa as you've never read it before.
Breaking down this vast, beautiful, and complex continent and exploring each nations' unique history and culture, It’s a Continent highlights the key historical moments that have shaped each nation and contributed to its modern global position. Each chapter focuses on a different country and uncovers stories that mainstream education doesn't address at its peril. This book aims to highlight the consequences of colonialism and how this legacy reverberates today, as well as how many African countries continue to re-build in its wake.
It’s a Continent is a bold and colourful corrective to the perception of Africa as a monolith. It reveals the fascinating, often overlooked, histories of its 54 nation states too often misrepresented, its inhabitants and its place in the world too often neglected.
'. . . we need this book. Of course Africa needs it as well, because no other huge area of the planet is treated as such a singular region, and that has to change. But the rest of the planet needs It's a Continent because we miss out by not recognising the individual majesty, the complexity, the beauty, the culture and the stories of the dozens of African countries. We owe it to ourselves and our history to put that right.' — Simon Reeve
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Publishing has a diversity problem. There are less 'diverse' books being published which limits the discoverability and reach of those authors.
Representation is important. Read more about why we exist here.
An anti-racist social enterprise bookstore specialising in BIPOC books.
Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.
We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.
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