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Hubris Maximus: The Shattering of Elon Musk

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A gripping deep dive into Elon Musk's rapid ascent, chaotic empire and spectacular public implosion

Once heralded as a modern-day Edison, Elon Musk has taken up a new role in public consciousness, with his growing desire to both transform global politics and engage in online arguments.

What happened? In six short years, Musk turned Tesla into the world's most valuable automaker and cast himself as a saviour of humanity, an altruist whose fortune would stop climate change and colonize Mars. Now he is the most polarizing and perpetually distracted CEO on the planet.

Hubris Maximus provides a gripping, detailed portrait of the billionaire's rapid ascent and his spectacular public implosion. Musk's audacity and erratic behaviour drove his success from the start; he spurned regulators and whistle blowers, and replaced those who dared question him with loyalists. As the scale of his wagers have grown in recent years, he alternately seems to be in either complete command or on the verge of a meltdown.

At a moment when the world's tech gods are more influential than ever, this is a cautionary tale about the pitfalls of magnetic leaders. Washington Post journalist Faiz Siddiqui offers a gripping and detailed portrait of a singularly messy and lucrative period in Musk's career, one which has seen him ascend into a key role in Trump's administration.


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

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I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

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If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

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Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

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I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

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