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How to Build a Fashion Icon

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Notes on Confidence from the World’s Only Image Architect

From Law Roach, award-winning celebrity stylist and the world’s only image architect, comes a groundbreaking guide to becoming your ultimate, confident self.

Law Roach is the mastermind behind looks that have broken the Internet time and again—from Zendaya at the Met Gala to Anya Taylor-Joy at the Golden Globes, from Lewis Hamilton’s iconic streetwear to Céline Dion’s style renaissance. Nobody knows better than Law how to turn an outfit into a moment of fashion history.

In a little over a decade, he’s gone from industry outsider to the most celebrated name in style, having been honored two consecutive years with the Hollywood Reporter’s prestigious Stylist of the Year award and receiving the Council of Fashion Designers of America’s inaugural Stylist Award in 2022.

Now, for the first time ever, Law shares the secrets of his approach. With How to Build a Fashion Icon, he takes readers behind the scenes of his process and journey, revealing his tips, tricks, and most memorable styling moments to show readers how to live their most iconic and fashionable lives.

Part self-help guide, part manifesto, this book guides readers step-by-step through that process, and along the way, Law weaves in personal anecdotes—from his childhood in the Southside of Chicago to the first time he styled Zendaya—with practical exercises to help readers cultivate the most essential feature of iconic style: confidence.


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

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I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

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If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

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Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

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I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

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