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Full Circle

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A personal story of reconnection to te ao Maori

I stumble across a photo of me, aged ten. My immediate thought is: 'Who is that girl?' I remember her but I don't recognise myself in her. She was so determined. Once she knew what she wanted, she'd just head straight for it

From a childhood in rural Piopio, Jenny-May Coffin grew up to achieve international success as a Silver Fern and then began a stellar career on radio and television as a sports commentator and morning presenter.

But outward success can often mask inner uncertainty, and Jenny-May lost her grip on the confidence her ten-year-old self possessed. The ups and downs of a full life, with tragedies as well as triumphs, left her in need of renewal.

Here is the story of how she found self-confidence again, reclaiming strength and identity through her connections to te ao Māori, with the support of her husband, Dean Clarkson, and her close ties to her parents and siblings.


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

Learn more about us

I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

Looking for something super specific?

Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

Let's Go!