Fashioning Japanese Subcultures
Decentralization and Diversification as Neotribes
This second edition brings the definitive empirical work on Japanese youth fashion subcultures up-to-date for the 2020s, featuring three new chapters and essential updates in light of new fieldwork and globalized digital media.
Based on in-depth ethnographic fieldwork in Tokyo and illustrated with striking color images, Fashioning Japanese Subcultures gives a unique insight into how and why subcultures evolve and what they mean to their members. Defined by style and urban district, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Koenji, articulate identities, affiliations, and aspirations. Over the past 10 years social media has dramatically expanded the reach and impact of these cultural phenomena far beyond their traditional geographic groups, leading to worldwide adoption and adaptation.
This second edition features three new chapters on the global impact of anime, manga and cosplay, global youth subcultures and '-cores' in cyberspace and social media, and understanding Japanese subcultures through neofeminist and cyber feminist frameworks. Exploring each subculture over the decade since the last edition, it also features new fieldwork across Tokyo, New York and social media platforms, updated coverage of Euro-American perspectives in light of advancements in postcolonial theory, and new methodological sections on cyberethnography and auto ethnography.
-
Free Shipping for orders $150+
Book Categories:
Book Publication Date:
Book Publication Year:
Book Binding:
Book Language:
Book Authors:
Book Pages:
Book Dimensions: 15.88 cm, 1.65 cm, 23.37 cm
Book Publisher:
Publishing has a diversity problem. There are less 'diverse' books being published which limits the discoverability and reach of those authors.
Representation is important. Read more about why we exist here.
An anti-racist social enterprise bookstore specialising in BIPOC books.
Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.
We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.
Looking for something super specific?
Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!
