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Defy

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The Power of No in a World that Demands Yes

An important and eye-opening look at the power of defiance, of saying 'No' in a world that demands 'Yes'.

'A must-read' - Dr. Robert Cialdini
'Transformative' - Daniel Pink
'A culture-shifting manifesto' - Jonah Berger
'Powerful' - Adam Grant

Why is it so hard to speak up, even when we know something's wrong?

This is the definitive book on defiance, a clear-eyed dissection of the forces that silence us, featuring groundbreaking research and legendary stories alongside everyday examples and strategies for how to unleash the power of a "True No."

Many of us comply much more than we realize. How many times have you wanted to object, disagree, or opt out of something but ended up swallowing your words, shaking your head, and just going along? Analyzing cases ranging from corporate corruption and sexual abuse to everyday acquiescence at work, the doctor's office, and in our personal lives, award-winning organizational psychologist Dr. Sunita Sah delves deep into why the pressure to comply is a corrosive and often invisible force in our society.

With her own revelatory research, she radically transforms our idea of defiance from a misunderstood negative trait into a crucial, positive force for personal and societal change. Taking us through her five stages of defiance, Dr. Sah equips readers with simple tools to make decisions that align with their values. Defy is the essential playbook for how to speak up and act when it matters most.


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

Learn more about us

I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

Looking for something super specific?

Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

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