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Decolonising My Body

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A radical exploration of rituals and beauty

The Sunday Times-bestselling broadcaster takes us on a global exploration of ancestral beauty practices, revealing how mainstream Eurocentric beauty standards evolved and how minoritised groups can transcend them by reclaiming their cultural roots.

Our bodies tell our story.

Upon turning forty, Afua Hirsch had an encounter that forever altered her preconceived notions of ancestry and body image, making her question everything from body-modification rituals such as tattoos and piercings to the foundations of sexuality.

Decolonising My Body charts her year-long journey of radical unlearning. Bringing together global scholarship, on-the-ground reportage, personal anecdotes and interviews with beauty experts, practitioners and service users, Hirsch reassesses notions of body image beyond those of the colonial, patriarchal gaze.

Taking us from puberty to end-of-life, she shows us that the ways in which we adorn and present ourselves have spiritual implications and shape the possibilities we see for ourselves in the world.


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

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I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

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Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

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