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Both Not Half

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A groundbreaking and revolutionary look at the mixed-heritage experience by actor and filmmaker Jassa Ahluwalia

'This guy has better Punjabi than both of us and he's only half Punjabi.' Only. Half. I stared at those words. The intent behind the comment was in no way malicious, but it hurt. I felt diminished. I felt like I was being robbed of something essential to me. And as I stared at my screen, realisation dawned. '#bothnothalf' I replied.

For over twenty-five years, actor Jassa Ahluwalia described himself as 'half Indian, half English'. His fluent Punjabi always prompted bewilderment, medical staff questioned the legitimacy of his name, and the world of casting taught him he wasn't 'the right kind of mixed-race'. Feeling caught between two worlds, it wasn't long before Jassa embarked on a call to action: we need to change how we think and talk about mixed identity.

'Full of warmth, humour, optimism and sometimes painful honesty' WILLIAM DALRYMPLE
'Anyone who's ever struggled to make sense of who they are and where they belong should read this book' NADIA WHITTOME MP
'An important voice of our generation' PARMINDER NAGRA


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

Learn more about us

I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

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Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

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