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All Consuming: Why We Eat The Way We Eat Now

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The star food writer asks, are our appetites are really our own?

The iconic New Yorker and Vittles food writer asks: Why do we eat the way we eat now?

Being into food - following and making it, queuing for it and discussing it - is no longer a subculture. It's become mass culture, and a national obsession.

Our food culture is more expansive and chaotic by the day. Recipes aren't passed from hand to hand; they're on TV and in newspaper supplements, flooding YouTube and Instagram. Our tastes are painstakingly engineered in food factories, shaped by supermarket shelves and hacked by craveable Instagram recipes.

Ruby Tandoh's startlingly original analysis of today's food landscape traces the roots of this extraordinary transformation over the past 75 years, examining the social, economic, demographic and technological forces shaping the foods that we consume and hunger for today.

As she explores the evolution of the cookbook and light-speed growth of bubble tea, the advent of Tiktok critics and qualities of the perfect dinner party, Tandoh's laser sharp and wry investigation leaves her questioning her tastes and ours: are they, in fact, our own?


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

Learn more about us

I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

Looking for something super specific?

Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

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