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All Consuming: Why We Eat The Way We Eat Now

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AN OBSERVER, FINANCIAL TIMES, NEW YORK TIMES AND BLACKWELL'S BOOK OF THE YEAR 2025

Longlisted for the Andre Simon Food and Drink Book Award

Ruby Tandoh's funny and forensic bestseller explores modern food culture - from TikTok to cookbooks

Why do we eat the way we eat now?The food landscape is more expansive and dizzying by the day. Recipes, once passed from hand to hand, now flood newspaper supplements - if they aren't being engineered for social media virality. Our cravings are perfected in factories, hacked by supermarkets and influenced by Instagram reels.

Exploring the evolution of the cookbook and light-speed growth of bubble tea, the advent of TikTok critics and absurdities of the perfect dinner party, Tandoh's laser-sharp investigation leaves her questioning: how much are our tastes, in fact, our own?

'Entertaining, alarming, illuminating, alive' Nigella Lawson

'Laugh-out-loud funny' Vogue

'Delightful snark' New York Times


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

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I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

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I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

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