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When I open the shop

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In his small noodle shop in Te Whanganui-a-Tara, a young chef obsessively juliennes carrots. Nothing is going according to plan: the bills are piling up, his mother is dead, and there are strangers in his kitchen. The ancestors are watching closely.
Told through a series of brilliant interludes and jump cuts, When I open the shop is sometimes blackly funny, sometimes angry and sometimes lyrical, and sometimes as a car soars off the road on a horror road trip to the Wairarapa it takes flight into surrealism.
A glimpse into immigrant life in Aotearoa, this is a highly entertaining, surprising and poignant debut novel about grief, struggle and community.
'When I open the shop is a novel about loss, exile and dislocation, in which time, space, and memory become a beautiful, fluid thing. It is very funny, angry and constantly pleasurable and moving in the way it depicts people opening space for themselves, and finding comfort, in spite of everything.' - Brannavan Gnanalingam, author of Sprigs and Slow Down, You're Here
'This is a beautiful and compelling work. The language is magnificent on a sentence-by-sentence level, but I think that the structure is an incredibly adept act of decolonisation.' - Pip Adam, author of Audition and Nothing to See

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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

Learn more about us

I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

Looking for something super specific?

Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

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