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We Don't Need Permission

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How black business can change our world

A powerful guide to successful, transformative entrepreneurship for the under-represented.

At a time when half of Black households in the UK live in persistent poverty - over twice as many as their white counterparts — WeDon't Need Permission argues that investing in under-represented entrepreneurs in order to create successful businesses is the surest socio-economic game-changer.

Durable empowerment — from education to health outcomes — is key to solving the multiple problems resulting from systemic racism and sexism. It is the best way to close the inequality gaps that continue to hinder Black people and all women too. Addressing this problem head on, Eric Collins co-founded venture capital firm Impact X Capital to invest in under-represented entrepreneurs in the UK and Europe.

In We Don't Need Permission, Collins identifies ten key principles of successful entrepreneurship, and reveals how it's possible to change a system that helps some, while holding others back. The book not only aims to inspire and motivate under-represented people to take their future and economic destiny into their own hands, but demands of current business leaders and organizations that they do business better. Stop waiting for someone else to give permission, Collins tells us, and start boldly making the world we want to see.


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An <em>anti-racist</em> social enterprise bookstore specialising in BIPOC books.
About Amplify Bookstore

An anti-racist social enterprise bookstore specialising in BIPOC books.

Only about 11% of books published are by BIPOC authors — so unless you specifically seek out books by BIPOC authors, you aren't likely to find very many of them organically. At Amplify, BIPOC authors are highlighted and celebrated. Here, they don't have to fight to be seen, and you don't have to fight to find them.

We hope that in our shop, you can discover a new favourite read, find stories that speak uniquely to you, learn about a culture outside your own (or more about your own histories), and gain a better understanding of the systems that connect us all.

Learn more about us

I’ve discovered so many new-to-me authors and the owners are so generous in their recommendations. Don’t follow the trends, set them! - let Amplify broaden your reading and sharpen your mind.

- Danielle B

If you're looking to expand your book collection to hear voices, perspectives and stories that aren't on blast from mainstream outlets then make your way here as quickly as you can.

- Samantha S

Within are thoughtfully curated books, and I was amazed to see a great diversity of authors. The atmosphere is cosy, calm and relaxed – just the perfect way to start my Sunday!

- Michelle W

I loved how inclusive this space was, there were dyslexia friendly books and a space for books about queer love, a bit of something for everyone.

- Sherine A

Looking for something super specific?

Have a scroll through our tag directory to help direct your search and bring you to curated collections, as grouped by subgenres, identity markers, and more!

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